6 September 2010
DnA PR surprised Good Morning Britain presenters with an early festive gift…
To celebrate the launch of the Sony Movies Christmas channel on Tuesday 10th September, we collaborated with London-based liquid nitrogen ice cream parlour, Chin Chin Dessert Labs to create the ultimate Turkey Dinner sundae. We delivered some to the ITV studios early on Friday morning, generating much animated conversation amongst the hosts on Good Morning Britain. Presenter Ben Shephard was delighted by this inventive taste of the holidaysm, Kate Garraway not so much.
The sundae went on sale at Chin Chin’s Soho branch exclusively for one week to coincide with the launch. On Tuesday 10th September, Bloggers and influencers enjoyed a complimentary tasting session while our Christmas elves treated some national media to a Yuletide ice-cream lunch at their offices.